Have you got it at home? - Think ECO
EN PL

Viscoplast

Have you got it at home?

Over 40% of Poles did not buy a single package of patches last year. We consider it necessary, but not essential. No wonder we forget to buy them. Therefore, in the latest campaign we used the image of the most frequently purchased package of patches in Poland and reminded people that it is worth having tchem at home.

The results of the campaign brought the expected results. We have increased sales and achieved the highest level of brand awareness in a ten-year history of measurements. The campaign is continued in Poland and adapted to regional markets.

Spot TV 30”

Scope of work

  • Brand strategy
  • Portfolio strategy
  • Communication strategy
  • Creative idea
  • Production

Materials

  • Spot TV
  • Online video
  • POS materials
  • Digital / mobile

Key visual

Spot 10s''