Music Cups - Think ECO
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Tchibo

Music Cups

Due to the presence of Tchibo at the Open’er festival, we have been asked to implement activities which will increase the brand’s visibility. We have used insight: “If you’re not on the Instagram, you’re not at the Open’er.” We have created  a series of music cups that matched the world of coffee and music.

As expected, festival participants were eager to photograph themselves with our cups, providing the brand with additional visibility. According to Social Media monitoring, we were the most visible beverage brand on the Instagram profiles of festival participants.

Music cups design

Scope of work

  • Communication strategy
  • Creative idea
  • Media strategy
  • Production

Materials

  • Design of music cups
  • Instastories

Instastories

Instagram users posts

Tchibo zone