On the mum side - Think ECO

Nurofen for children

On the mum side

In the category of anti-inflammatory products for children, mothers' trust is what counts. Nurofen as the leader of the category has redefined its role: the latest campaign brings relief to mothers, just as Nurofen brings relief to children in illness.

The campaign has brought expected results. Over 5 million views and thousands of online video shares, emotional reaction of viewers in cinemas and an increase in Top of Mind awareness in line with the objectives. The platform is continued in Poland and adopted to other European markets.

Spot TV / Cinema / Digital 120''

Scope of work

  • Communication strategy
  • Creative idea
  • Media strategy
  • Production


  • Online video
  • Spot TV
  • POS

Key Visual

Spot TV 30''